It is said that approximately 90% of all people looking at real estate go to the Internet to search for properties. It should make perfect sense then that you must drive 100% of all your online and off-line traffic to "one" of your websites and not to initially try for the phone call! This is referred to as sales gravity and sales gravity takes place naturally, almost as if it were an irrefutable law. When we spot natural tends such as this where the vast majority of people follow a pattern, we need set up special conditions to encourage people to enter our funnel. We do this with a series of easy to implement duplicatable strategies.

When running a targeted flyer mail campaign, you must use emotionally engaging value propositions, or offers that appeal to individual Sellers three highest wants. When surveyed 80% of Sellers said they want either The Most Money, The Quickest Sale or The Fewest Problems! Therefore to run a proper flyer campaign you will need several Mirror Mailer websites. This strategy will enable you to make multiple emotionally engaging offers and more importantly see the results as to what offers are profitable.

When a Seller goes to a website, one that matches and mirrors your flyer and only has one emotionally engaging value propositon, the website visitor will be less confused knowing they are in the right place and have found what they are looking for. Because of this perfect set of conditions, they will be less likely start surfing away from your website. This is happens because when the one thing and only the one thing they responded to is on your website and it is easily able to be obtained with a few keystrokes, their resistance to follow through giving you their contact information has been increased...